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Mashable: Aura farming? Fanum tax? 2025’s most viral internet slang, explained . “Each year, the internet births a new lexicon, one that’s as fast-moving and unpredictable as the online trends that fuel it. 2025 is no different, with a fresh crop of viral slang that’s quickly become shorthand for everything from viral moments to internet culture’s quirks.” Based on YouTube and other […]

https://rbfirehose.com/2025/06/08/mashable-aura-farming-fanum-tax-2025s-most-viral-internet-slang-explained/

ResearchBuzz: Firehose | Individual posts from ResearchBuzz · Mashable: Aura farming? Fanum tax? 2025’s most viral internet slang, explained | ResearchBuzz: Firehose
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SketchplanationsF-Shaped ReadingMany of us absorb and sift through huge quantities of information on the web daily. We've trained ourselves to quickly pull out the most important information and decide if the rest is worth our time. When this happens, which is most of the time, people commonly use F-Shaped Reading. What is F-Shaped Reading? F-Shaped Reading is a pattern seen in eye-tracking studies of people reading content on the web that seems to follow the shape of an F. That looks like scanning the top words most, maybe making it to the end of a headline. Then moving down the left-hand side and heading right again when we hit another sub-head or line that draws our attention. In languages that read right-to-left, you can see a reverse F-shape. We don't always read in an F-shape. There are several other common text-scanning patterns, such as spotted, layer-cake, marking, bypassing or commitment patterns—getting stuck in and reading the whole thing. However, an F-shaped reading, first identified around 2006, is still common and used on mobile devices. F-Shaped Reading is about reading content. It's not how we might scan a shiny new web page with fancy navigation and CTAs (Calls To Action). Why an F-Shape? F-Shaped Reading means that your headline and your first sub-head matter a lot. And also, the content on the left matters more as a way to draw people into your work. But it doesn't have to be this way. An F-shape arises because we're trying to be efficient and decide if this page is worth more of our time. It's hard to get that from a block of text, so we improvise—getting an idea of the content areas from the headlines and trying to see which content blocks, if any, are relevant to read by scanning quickly down the page. I'm not too proud to admit that you may be scanning this. Improving on F-Shaped Reading and Helping Our Readers F-Shaped Reading, to my knowledge, is from the NN Group, who also has a comprehensive article on it. They have a useful list of antidotes, which I paraphrase below, together with a few additions of my own: Put the most important information first Structure with headings and subheadings Front-load words in headings and bullets with the most information (check the first word of the titles in this post) Group related content visually — see 7 Gestalt principles Highlight important content Ensure links have information-bearing words (information scent)—rewrite to avoid "click here" Use lists Cut unnecessary content Avoid big blocks of text and use a sketch instead (Sketchplanation anyone?) =) Use visuals and captions as gateways to content Related Ideas to F-Shaped Reading Also see: Happy Talk Must Die Gestalt Principles The Blur Your Eyes Test Front-load names to cue attention Skeuomorph Micro-editing redundant words Let your data speak for itself Progressive enhancement—mobile first Mobile is snorkelling. Desktop is diving (less true these days) Dark patterns: using design to deceive

Is it time to worry about bird flu?

Novogen Brown chickens at an egg farm in Briones, California, on February 14, 2023. | David Paul Morris/Bloomberg/Getty Images

You may have noticed egg prices going up, and even eggs being scarce. Bird flu is to blame, but it doesn’t just affect egg prices — and it doesn’t just affect birds. Avian flu is responsible for the deaths of mammals all over the globe. And this January, the US reported a human death from bird flu.

All this raises the question: If bird flu is killing animals right and left, and has killed at least one human, should we be worried?

To answer that, I spoke with dozens of experts to create the video below. I also spoke with Sean Collins, a news editor at Vox and the host of the Today, Explained newsletter, about everything I’d learned in the course of my reporting. Check out our conversation (edited for length and clarity), below.

What is bird flu?

Avian flu — or bird flu — is an influenza virus that seems to originate in waterfowl (like ducks or geese), but that can spread to any animal, including humans. When waterfowl spread the virus — usually through their droppings or bodily fluids — we can see some pretty bad effects in birds. In domesticated poultry, we see an almost 100 percent mortality rate.

**Are we in a bird flu pandemic? **

The term pandemic tends to refer to the unchecked spread of a disease among humans; experts told me what we’re seeing here is a panzootic, which is essentially a pandemic that affects animals. This strain of bird flu is on every continent except Australia — and Australia has its own deadly strain going around. It’s also in our waters. It’s in dolphins, in seals, and in sea lions — in 2023, 24,000 sea lions washed up in South America, dead from avian flu.

The flu has been devastating for poultry populations. You see birds acting almost like they’re drunk, struggling to walk, before they just collapse. To try to stop the spread, farms are mass culling chickens, often in horrible ways.

The amount of mammals that bird flu is infecting right now is astronomical.

**Do humans have to worry about this sparking a pandemic? **

Humans can get bird flu. Infections that have crossed over into humans are typically mild, but worth monitoring: At least one person has died from this, though experts see that death as an outlier.

There are lots of viruses out there that make animals sick, but that don’t pose a threat to humans because they don’t have the characteristics needed for human-to-human spread. Right now, you can catch bird flu from an animal, but you're not going to give it to somebody else. Unless that changes, we’re not in pandemic territory.

The thing experts are keeping an eye on is the amount of contact humans (and species that have a lot in common with humans) have with infected animals. The more contact this strain of bird flu has with various animals, the more opportunities it has to replicate. With each replication comes the possibility for genetic reassortment and mutations — basically for changes to the virus’s structure that could alter its characteristics. Those changes could make it into something that spreads more easily among humans.

That’s a lot of coulds, which is why, while you should know that avian flu does have pandemic potential, you shouldn't panic about it.

What can people do to protect themselves?

Be aware that the flu is circulating among animals we’re frequently around, like chickens and cows. If you work on a farm, some experts are advising PPE, particularly for dairy and poultry professionals.

Don’t consume animal products that haven’t undergone safety treatments. That means don’t — do not — drink raw milk. Pasteurized milk is very safe. The same goes for meat: Don’t eat it raw right now.

If you see a bird acting funny, stay away from them.

Get your flu shot. While it won't protect against avian flu, it will help protect against seasonal influenza. Again, reassortment is one of the big dangers here, and should someone have seasonal flu and bird flu at the same time, that creates an opportunity for bird flu to change in ways that could make it more dangerous to humans.

This piece originally ran in the Today, Explained newsletter. For more stories like this, sign up here.