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The end of Universal Analytics is near! We're celebrating by rolling out three of your most requested features this week 🥳🎉👀

Doug Webb

@plausible if you're excited, I'm excited!

Could you give me a super simple overview of why exactly this is such exciting news?

@ProfessorCode @douginamug GA4 is a very different product from UA. the issue is mostly that UA will stop counting stats this weekend. it's installed on majority of sites online so millions of site owners will need to consider their situation. and they cannot even get their historical UA stats into GA4. for us it's a great opportunity to get more websites to use something better plausible.io/blog/universal-go

Plausible AnalyticsGoogle Analytics will stop tracking stats on July 1st 2023 (and there’s no import to GA4)Universal Google Analytics, the current version of Google Analytics, will stop counting stats on July 1st 2023. The new Google Analytics 4 will be replacing Universal Analytics.

@plausible @ProfessorCode OK, so this represents a big disruption to google analytics users, which will push some/many to switch to more privacy focused solutions.

GA4, if I get it right, will be just as snoopy, if not more so, but in a different way.

Am I getting that all roughly right?

@douginamug Because #GoogleAnalytics will be disabled by #Google on millions of websites.