@aral It appears we don't share the same strategic insights. Thank you for your advice though, I know it comes from a good heart - but don't let your judgement be clouded by anger and assumption. Big Tobacco is not the right metaphore here, really.
Look at the matter at hand, and focus on what you want to achieve - and what could be helpful. Google is about to kill a service that failed to successfully compete with two dominant big tech players. Ignoring this opportunity exists makes no sense.