Dirk von Gehlen<p>vor dem SZ-Hochhaus in München läuft ein mittelalter Mann mit einem Stapel CDs herum und spricht Passanten auf englisch an. Er komme aus “Estonia” und habe eine “Rockband”, deren Songs er auf die CD gepresst habe. “Good luck, man!” <a href="https://social.tchncs.de/tags/influencermarketing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>influencermarketing</span></a></p>
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#influencermarketing
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TheDoctor<p>Sollten Influencer für jedes Produkt, das sie bewerben, persönlich haften, wenn es sich als Betrug herausstellt? 🤔💭 <a href="https://mastodon.social/tags/Verantwortung" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Verantwortung</span></a> <a href="https://mastodon.social/tags/InfluencerMarketing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>InfluencerMarketing</span></a></p>
Miguel Afonso Caetano<p><a href="https://tldr.nettime.org/tags/SocialMedia" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>SocialMedia</span></a> <a href="https://tldr.nettime.org/tags/Comments" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Comments</span></a> <a href="https://tldr.nettime.org/tags/Influencers" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Influencers</span></a> <a href="https://tldr.nettime.org/tags/InfluencerMarketing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>InfluencerMarketing</span></a>: "We find that consumers expect influencers to be open to their thoughts, opinions, and feedback — which we term “consumer voice.” This term was inspired by research in workplace settings, which finds that organizations experience better retention and performance when employees feel empowered to speak up at work. We show that consumers react to online influencers in a similar manner depending on whether they can freely express their voices on social media.</p><p>For example, in one experiment, we showed Instagram users a post where comments were either enabled or disabled and asked them to share their thoughts about the influencer using an open-ended writing task. More than 50% of the participants who saw the post with disabled comments noted that the influencer was probably not open to hearing their thoughts and opinions and found her less likable. Consistent with the Twitter dataset mentioned above, these written responses also expressed more negative sentiment."</p><p><a href="https://hbr.org/2024/08/research-what-happens-when-influencers-turn-off-comments?utm_source=pocket-newtab-en-us" rel="nofollow noopener noreferrer" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">hbr.org/2024/08/research-what-</span><span class="invisible">happens-when-influencers-turn-off-comments?utm_source=pocket-newtab-en-us</span></a></p>
Tarnkappe.info<p>📬 Team-Pixel-Skandal: Wie Google versucht, Influencer zu erpressen<br><a href="https://social.tchncs.de/tags/Kurznotiert" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Kurznotiert</span></a> <a href="https://social.tchncs.de/tags/Smartphones" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Smartphones</span></a> <a href="https://social.tchncs.de/tags/google" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>google</span></a> <a href="https://social.tchncs.de/tags/Influencer" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Influencer</span></a> <a href="https://social.tchncs.de/tags/InfluencerMarketing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>InfluencerMarketing</span></a> <a href="https://social.tchncs.de/tags/KaylaGeier" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>KaylaGeier</span></a> <a href="https://social.tchncs.de/tags/Pixel9" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Pixel9</span></a> <a href="https://social.tchncs.de/tags/TeamPixel" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>TeamPixel</span></a> <a href="https://sc.tarnkappe.info/0dfe2b" rel="nofollow noopener noreferrer" translate="no" target="_blank"><span class="invisible">https://</span><span class="">sc.tarnkappe.info/0dfe2b</span><span class="invisible"></span></a></p>
apfeltalk :verified:<p>Google verärgert Influencer mit neuen Pixel-Vorgaben<br>Google hat mit seinem neuen Pixel 9 und den damit verbundenen Bedingungen im Team Pixel Programm die Tech-Community in Aufruhr versetzt. Das Unternehmen hat eine neue Klausel eingeführt, die es Influencer:innen im Team P<br><a href="https://www.apfeltalk.de/magazin/news/google-veraergert-influencer-mit-neuen-pixel-vorgaben/" rel="nofollow noopener noreferrer" target="_blank"><span class="invisible">https://www.</span><span class="ellipsis">apfeltalk.de/magazin/news/goog</span><span class="invisible">le-veraergert-influencer-mit-neuen-pixel-vorgaben/</span></a><br><a href="https://creators.social/tags/News" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>News</span></a> <a href="https://creators.social/tags/Tellerrand" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Tellerrand</span></a> <a href="https://creators.social/tags/ContentCreation" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>ContentCreation</span></a> <a href="https://creators.social/tags/GooglePixel" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>GooglePixel</span></a> <a href="https://creators.social/tags/InfluencerMarketing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>InfluencerMarketing</span></a> <a href="https://creators.social/tags/Integritt" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Integritt</span></a> <a href="https://creators.social/tags/TeamPixel" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>TeamPixel</span></a> <a href="https://creators.social/tags/TechReviews" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>TechReviews</span></a> <a href="https://creators.social/tags/Wettbewerbsprodukte" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Wettbewerbsprodukte</span></a></p>
Karthik S<p>3/3 The latter seems similar to the kind of vetting we have seen undertaken for potential POTUS candidates in TV shows. </p><p>I wanted to read more about Ogilvy's 'Influence Shield', but a Google search revealed that the Financial Times story is the only place online it is mentioned... yet. There is no page even on Ogilvy's own website that talks more about the service!</p><p><a href="https://mastodon.social/tags/advertising" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>advertising</span></a> <a href="https://mastodon.social/tags/marketing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>marketing</span></a> <a href="https://mastodon.social/tags/PR" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>PR</span></a> <a href="https://mastodon.social/tags/publicrelations" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>publicrelations</span></a> <a href="https://mastodon.social/tags/influencer" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>influencer</span></a> <a href="https://mastodon.social/tags/influencers" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>influencers</span></a> <a href="https://mastodon.social/tags/influencermarketing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>influencermarketing</span></a></p>
Miguel Afonso Caetano<p><a href="https://tldr.nettime.org/tags/NATO" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>NATO</span></a> <a href="https://tldr.nettime.org/tags/SocialMedia" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>SocialMedia</span></a> <a href="https://tldr.nettime.org/tags/TikTok" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>TikTok</span></a> <a href="https://tldr.nettime.org/tags/Instagram" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Instagram</span></a> <a href="https://tldr.nettime.org/tags/Influencers" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Influencers</span></a> <a href="https://tldr.nettime.org/tags/InfluencerMarketing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>InfluencerMarketing</span></a> <a href="https://tldr.nettime.org/tags/Propaganda" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Propaganda</span></a> <a href="https://tldr.nettime.org/tags/Ukraine" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Ukraine</span></a>: "Like most 75-year-olds, NATO needs some help reaching out to the younger generation.</p><p>The military alliance is this week wrestling with such heady topics as the eventual accession of Ukraine and the ailing health of the octogenarian US president. To stay relevant in the modern era, it has turned to a group of 20-something influencers to spread its message.</p><p>The North Atlantic Treaty Organization invited 16 content creators from countries including the UK, Germany and France with followings on TikTok, Instagram and other social-media platforms to attend its summit in Washington on July 9-11. </p><p>Another 10 influencers from the US will come at the invitation of the US Defense and State Departments.</p><p>The move is an acknowledgment that the traditional media outlets, which are offering wall-to-wall coverage of the summit, may not be reaching Generation Z."</p><p><a href="https://www.bloomberg.com/news/articles/2024-07-09/tiktok-instagram-influencers-help-aging-nato-connect-with-gen-z" rel="nofollow noopener noreferrer" translate="no" target="_blank"><span class="invisible">https://www.</span><span class="ellipsis">bloomberg.com/news/articles/20</span><span class="invisible">24-07-09/tiktok-instagram-influencers-help-aging-nato-connect-with-gen-z</span></a></p>
INBELLA<p>Best of Q&A with Kim Kardashian and Kara Swisher at <a href="https://channels.im/tags/OMR24" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>OMR24</span></a> <a href="https://www.inbella.com/666660/best-of-qa-with-kim-kardashian-and-kara-swisher-at-omr24/" rel="nofollow noopener noreferrer" target="_blank"><span class="invisible">https://www.</span><span class="ellipsis">inbella.com/666660/best-of-qa-</span><span class="invisible">with-kim-kardashian-and-kara-swisher-at-omr24/</span></a> <a href="https://channels.im/tags/adtech" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>adtech</span></a> <a href="https://channels.im/tags/AiMarketing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>AiMarketing</span></a> <a href="https://channels.im/tags/content" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>content</span></a> <a href="https://channels.im/tags/CULTURE" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>CULTURE</span></a> <a href="https://channels.im/tags/DigitalMarketing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>DigitalMarketing</span></a> <a href="https://channels.im/tags/ECommerce" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>ECommerce</span></a> <a href="https://channels.im/tags/FemaleCelebrities" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>FemaleCelebrities</span></a> <a href="https://channels.im/tags/finance" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>finance</span></a> <a href="https://channels.im/tags/hamburg" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>hamburg</span></a> <a href="https://channels.im/tags/HamburgMesse" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>HamburgMesse</span></a> <a href="https://channels.im/tags/influencer" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>influencer</span></a> <a href="https://channels.im/tags/InfluencerMarketing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>InfluencerMarketing</span></a> <a href="https://channels.im/tags/keynote" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>keynote</span></a> <a href="https://channels.im/tags/KiMarketing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>KiMarketing</span></a> <a href="https://channels.im/tags/KimKardashian" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>KimKardashian</span></a> <a href="https://channels.im/tags/marketing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>marketing</span></a> <a href="https://channels.im/tags/MarketingHacks" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>MarketingHacks</span></a> <a href="https://channels.im/tags/MarketingTipps" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>MarketingTipps</span></a> <a href="https://channels.im/tags/OMR" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>OMR</span></a> <a href="https://channels.im/tags/OMRConference" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>OMRConference</span></a> <a href="https://channels.im/tags/OMRExpo" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>OMRExpo</span></a> <a href="https://channels.im/tags/OMRPodcast" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>OMRPodcast</span></a> <a href="https://channels.im/tags/OnlineMarketing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>OnlineMarketing</span></a> <a href="https://channels.im/tags/PhilippWestermeyer" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>PhilippWestermeyer</span></a> <a href="https://channels.im/tags/Startups" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Startups</span></a> <a href="https://channels.im/tags/tech" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>tech</span></a></p>
Longreads<p>"What do strawberry girls, cherry girls, vanilla girls, tomato girls, coconut girls, coastal cowgirls, rat girls, and downtown girls have in common?" </p><p>In our latest <a href="https://mastodon.world/tags/longreads" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>longreads</span></a> reading list, Zoe Yu explores the online culture of teenage girls—and its consumerism. </p><p><a href="https://longreads.com/2024/05/28/girls-will-be-girls-a-reading-list-on-consumerism-in-the-internet-age/" rel="nofollow noopener noreferrer" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">longreads.com/2024/05/28/girls</span><span class="invisible">-will-be-girls-a-reading-list-on-consumerism-in-the-internet-age/</span></a></p><p><a href="https://mastodon.world/tags/tiktok" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>tiktok</span></a> <br><a href="https://mastodon.world/tags/influencermarketing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>influencermarketing</span></a> <br><a href="https://mastodon.world/tags/teen" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>teen</span></a> <br><a href="https://mastodon.world/tags/girls" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>girls</span></a></p>
FreeForumZone<p><a href="https://mastodon.uno/tags/Polemiche" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Polemiche</span></a> montate per creare flame, follower dal Pakistan e chi più ne ha più ne metta: gli <a href="https://mastodon.uno/tags/influencer" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>influencer</span></a> stanno diventando una specie a rischio? 🦖👇</p><p><a href="https://oasi.freeforumzone.com/d/11867950/La-top-20-degli-scandali-social-italiani-il-sistema-basato-sugli-influencer-sta-morendo-/discussione.aspx" rel="nofollow noopener noreferrer" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">oasi.freeforumzone.com/d/11867</span><span class="invisible">950/La-top-20-degli-scandali-social-italiani-il-sistema-basato-sugli-influencer-sta-morendo-/discussione.aspx</span></a></p><p><a href="https://mastodon.uno/tags/Pandorogate" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Pandorogate</span></a> <a href="https://mastodon.uno/tags/erroredicomunicazione" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>erroredicomunicazione</span></a> <a href="https://mastodon.uno/tags/vitasuisocial" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>vitasuisocial</span></a> <a href="https://mastodon.uno/tags/influencermarketing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>influencermarketing</span></a> <a href="https://mastodon.uno/tags/influencerstyle" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>influencerstyle</span></a> <a href="https://mastodon.uno/tags/FreeForumZone" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>FreeForumZone</span></a></p>
Miguel Afonso Caetano<p><a href="https://tldr.nettime.org/tags/AI" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>AI</span></a> <a href="https://tldr.nettime.org/tags/Influencers" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Influencers</span></a> <a href="https://tldr.nettime.org/tags/InfluencerMarketing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>InfluencerMarketing</span></a> <a href="https://tldr.nettime.org/tags/Hype" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Hype</span></a>: "Like the threat behind crypto’s “have fun staying poor” slogan, AI needs the rest of us to believe in its unstoppable ascendancy because that belief is basically all it has. AI products aren’t about whether anyone wants or needs AI products. They’re about how people could want or need those products, eventually, if everyone stays the course and also keeps pumping money into AI companies. You can call a product bad as long as you immediately point out that obviously it’s going to become good (Brownlee even nods to this in his Humane review, saying that the pin is “the new worst product I’ve ever reviewed in its current state”), because AI products are less products and more promotional tools for the future, for technological advancement, for whatever other big concepts Silicon Valley goons trot out to throw a smokescreen over the barely-functional, largely useless junk they need us to believe is inevitable."<br><a href="https://aftermath.site/humane-ai-marques-brownlee" rel="nofollow noopener noreferrer" target="_blank"><span class="invisible">https://</span><span class="ellipsis">aftermath.site/humane-ai-marqu</span><span class="invisible">es-brownlee</span></a></p>
Miguel Afonso Caetano<p><a href="https://tldr.nettime.org/tags/SocialMedia" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>SocialMedia</span></a> <a href="https://tldr.nettime.org/tags/YouTube" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>YouTube</span></a> <a href="https://tldr.nettime.org/tags/Influencers" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Influencers</span></a> <a href="https://tldr.nettime.org/tags/InfluencerMarketing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>InfluencerMarketing</span></a>: "The Washington Post put out a great piece last week addressing all of this, calling it the “beastification of YouTube,” which it describes as “hyper-engaging, fast-paced videos with frequent action on screen.” It’s also referred to as “retention editing” in thousands of tutorials you’ll find on YouTube. And this is, largely, a YouTube-driven trend.</p><p>The importance of YouTube as a cable TV replacement and Netflix competitor is why MrBeast, the platform’s biggest star, is spending between $3-$5 million per video right now, up from around $200,000 a video just a few years ago. To put that absolutely outrageous number in perspective, a MrBeast video is roughly the same cost per video as any episode from the first five seasons of Game Of Thrones.</p><p>But it’s not just YouTube that is tweaked for retention editing. It’s happening on TikTok, as well. Guides last year were saying you had to capture viewers in the first three seconds. I’ve read a few guides from this year that are now saying hooking a TikTok user has to happen in the first 1.5 seconds. There’s an oft-quoted “shoeshine boy” theory of markets, usually attributed to Joe Kennedy in the late 1920s, who said that when the boy shining his shoes had stock tips, he knew the market was about to collapse. Well, here’s a similar rule for digital video: If you’re trying to optimize your video in microseconds, the video pivot is probably already over." <a href="https://www.garbageday.email/p/welcome-video-bloat-era" rel="nofollow noopener noreferrer" target="_blank"><span class="invisible">https://www.</span><span class="ellipsis">garbageday.email/p/welcome-vid</span><span class="invisible">eo-bloat-era</span></a></p>
Miguel Afonso Caetano<p><a href="https://tldr.nettime.org/tags/AI" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>AI</span></a> <a href="https://tldr.nettime.org/tags/GenerativeAI" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>GenerativeAI</span></a> <a href="https://tldr.nettime.org/tags/SocialMedia" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>SocialMedia</span></a> <a href="https://tldr.nettime.org/tags/TikTok" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>TikTok</span></a> <a href="https://tldr.nettime.org/tags/Spam" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Spam</span></a> <a href="https://tldr.nettime.org/tags/InfluencerMarketing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>InfluencerMarketing</span></a>: "We have recently been getting bombarded with Instagram Reels of influencers explaining how they make five figures a month by using AI to create tons of viral TikTok pages using stolen celebrity clips juxtaposed next to Minecraft gameplay footage. This strategy, the influencers say, allows them to passively make $10,000 a month by flooding social media platforms with stolen and low-effort clips while working from private helicopters, the beach, the ski slope, a park, etc. </p><p>What I found was a complex ecosystem of content parasitism, with thousands of people using a variety of AI tools to make low-quality spammy videos that recycle Reddit AMAs, weird “Would You Rather” games, AI-narrated “scary ocean” clips, ChatGPT-generated fun facts, slideshows of tweets, clips lifted from celebrities, YouTubers, and podcasts. </p><p>To help these people fill the internet with nonsense, there is an entire industry of creators, influencers, hustlers, and software developers selling them templates, stock clips, TikTok account creation services, cash out services, low-wage video editors in the developing world, AI voiceover and editing tools, and different “strategies” or “metas” to go viral enough to earn money from YouTube’s AdSense or from TikTok’s Creativity Program Beta, a monetization program that pays for “high-quality, longer TikTok videos” but which AI content influencers say can be easily gamed with low-effort content." </p><p><a href="https://www.404media.co/email/19eb0ce0-0086-4245-814f-427506684748/" rel="nofollow noopener noreferrer" target="_blank"><span class="invisible">https://www.</span><span class="ellipsis">404media.co/email/19eb0ce0-008</span><span class="invisible">6-4245-814f-427506684748/</span></a></p>
Miguel Afonso Caetano<p><a href="https://tldr.nettime.org/tags/EU" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>EU</span></a> <a href="https://tldr.nettime.org/tags/Europe" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Europe</span></a> <a href="https://tldr.nettime.org/tags/SocialMedia" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>SocialMedia</span></a> <a href="https://tldr.nettime.org/tags/InfluencerMarketing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>InfluencerMarketing</span></a> <a href="https://tldr.nettime.org/tags/Advertising" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Advertising</span></a> <a href="https://tldr.nettime.org/tags/Propaganda" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Propaganda</span></a>: "Today, the European Commission and national consumer protection authorities of 22 Member States, Norway and Iceland released the results of a screening (“sweep”) of social media posts from influencers. The sweep found that nearly all (97%) of these influencers posted commercial content but only one in five systematically indicated that their content was advertising. The objective of the sweep was to verify whether influencers disclose their advertising activities as required under EU consumer law. Posts of 576 influencers published on major social media platforms were checked.</p><p>Findings of the sweep</p><p>- 97% published posts with commercial content, but only 20% systematically disclosed this as advertising;<br>- 78% of the verified influencers were exercising a commercial activity; however only 36% were registered as traders at national level;<br>- 30% did not provide any company details on their posts, such as e-mail address, company name, postal address or registration number;<br>- 38% of them did not use the platform labels that serve to disclose commercial content, such as the “paid partnership” toggle on Instagram, on the contrary, these influencers opted for different wording, such as “collaboration” (16%), “partnership” (15%) or generic thanks to the partner brand (11%,);"</p><p><a href="https://ec.europa.eu/commission/presscorner/detail/en/IP_24_708" rel="nofollow noopener noreferrer" target="_blank"><span class="invisible">https://</span><span class="ellipsis">ec.europa.eu/commission/pressc</span><span class="invisible">orner/detail/en/IP_24_708</span></a></p>
Miguel Afonso Caetano<p><a href="https://tldr.nettime.org/tags/Journalism" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Journalism</span></a> <a href="https://tldr.nettime.org/tags/Media" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Media</span></a> <a href="https://tldr.nettime.org/tags/News" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>News</span></a> <a href="https://tldr.nettime.org/tags/Newspapers" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Newspapers</span></a> <a href="https://tldr.nettime.org/tags/Influencers" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Influencers</span></a> <a href="https://tldr.nettime.org/tags/InfluencerMarketing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>InfluencerMarketing</span></a>: "In summary, we urgently need to rethink the roles of the audience in our mission, and of the journalist in our communities.</p><p>Journalism has to rebuild itself around the real needs of our communities. To do this effectively, we first need to show up for them. We need to be more approachable and present, to ask and answer ongoing questions, to encourage and engage in discussions around what and how we cover, to show up for our communities in good times as well as bad, to reward and encourage loyalty, to create near-seamless access to our work, and to provide real, demonstrable value with everything we make. In other words, learn from influencers through the lens of engaged journalism.</p><p>This will not be a straightforward shift. To be effective, many organizations will need to remodel their journalistic processes, redesigning editorial planning and strategy around their communities at every stage, instead of viewing community engagement as a luxury, the role of an underpaid junior staff member, or post-publication marketing."</p><p><a href="https://www.niemanlab.org/2023/12/publishers-will-finally-be-influenced-by-influencers/" rel="nofollow noopener noreferrer" target="_blank"><span class="invisible">https://www.</span><span class="ellipsis">niemanlab.org/2023/12/publishe</span><span class="invisible">rs-will-finally-be-influenced-by-influencers/</span></a></p>
Human rights Libertad<p><a href="https://mastodon.social/tags/economics" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>economics</span></a> </p><p><a href="https://mastodon.social/tags/humanrightslibertad" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>humanrightslibertad</span></a></p><p><a href="https://mastodon.social/tags/militarycryptography" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>militarycryptography</span></a><br><a href="https://mastodon.social/tags/zaporizhzhya" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>zaporizhzhya</span></a> <br><a href="https://mastodon.social/tags/ireland" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>ireland</span></a><br><a href="https://mastodon.social/tags/economiccryptography" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>economiccryptography</span></a> <br>Influence, Intellectual property, property. <a href="https://mastodon.social/tags/humanrightslibertad" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>humanrightslibertad</span></a> <br><a href="https://mastodon.social/tags/militarycryptography" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>militarycryptography</span></a> <br><a href="https://mastodon.social/tags/economiccryptography" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>economiccryptography</span></a> <br><a href="https://mastodon.social/tags/nocontractnoprejudice" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>nocontractnoprejudice</span></a> <br><a href="https://mastodon.social/tags/maritimelaw" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>maritimelaw</span></a> <br><a href="https://mastodon.social/tags/romanlaw" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>romanlaw</span></a> <br><a href="https://mastodon.social/tags/ukrainerussianwar" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>ukrainerussianwar</span></a> <br><a href="https://mastodon.social/tags/ukraine" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>ukraine</span></a> <br><a href="https://mastodon.social/tags/intellectualproperty" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>intellectualproperty</span></a> <br><a href="https://mastodon.social/tags/influence" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>influence</span></a> <br><a href="https://mastodon.social/tags/influencer" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>influencer</span></a> <br><a href="https://mastodon.social/tags/influencermarketing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>influencermarketing</span></a> <br><a href="https://mastodon.social/tags/id" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>id</span></a> <br><a href="https://mastodon.social/tags/forgedid" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>forgedid</span></a> <br><a href="https://mastodon.social/tags/falseid" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>falseid</span></a> <br><a href="https://mastodon.social/tags/forgery" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>forgery</span></a> <br><a href="https://mastodon.social/tags/counterfeits" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>counterfeits</span></a> <br><a href="https://mastodon.social/tags/killforid" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>killforid</span></a> <br><a href="https://mastodon.social/tags/targetindividual" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>targetindividual</span></a> <br><a href="https://mastodon.social/tags/gangstalking" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>gangstalking</span></a> <br><a href="https://mastodon.social/tags/voice2skul" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>voice2skul</span></a> <br><a href="https://mastodon.social/tags/mkultra" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>mkultra</span></a></p>
Tarnkappe.info<p>📬 Werbung und Datenschutz: Das müssen Unternehmer wissen<br><a href="https://social.tchncs.de/tags/Datenschutz" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Datenschutz</span></a> <a href="https://social.tchncs.de/tags/Gastartikel" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Gastartikel</span></a> <a href="https://social.tchncs.de/tags/Datenschutzrichtlinie" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Datenschutzrichtlinie</span></a> <a href="https://social.tchncs.de/tags/EmployerBranding" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>EmployerBranding</span></a> <a href="https://social.tchncs.de/tags/InfluencerMarketing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>InfluencerMarketing</span></a> <a href="https://social.tchncs.de/tags/mindmelt" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>mindmelt</span></a> <a href="https://social.tchncs.de/tags/Profilanalyse" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Profilanalyse</span></a> <a href="https://social.tchncs.de/tags/Storytelling" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Storytelling</span></a> <a href="https://social.tchncs.de/tags/Tracking" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Tracking</span></a> <a href="https://social.tchncs.de/tags/Werbung" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Werbung</span></a> <a href="https://tarnkappe.info/artikel/gast-artikel/werbung-und-datenschutz-das-muessen-unternehmer-wissen-283543.html" rel="nofollow noopener noreferrer" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">tarnkappe.info/artikel/gast-ar</span><span class="invisible">tikel/werbung-und-datenschutz-das-muessen-unternehmer-wissen-283543.html</span></a></p>
Patrick<p>"Die sozialen Medien sind tot - Gruppenchats und Messaging Apps sind Schuld"</p><p>Die DMs auf <a href="https://norden.social/tags/Instagram" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Instagram</span></a>, Gruppenfunktion, <a href="https://norden.social/tags/Discord" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Discord</span></a> ect. helfen Nutzer*innen dabei ihre Aktivitäten immer weiter in kleinere soziale Gruppen zu verschieben, im Gegensatz zu früher, wo viele offen alles auf z.B. <a href="https://norden.social/tags/Facebook" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Facebook</span></a> geteilt haben.</p><p><a href="https://norden.social/tags/BusinessInsider" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>BusinessInsider</span></a> Beitrag von <br>Sydney Bradley und Amanda Perelli auf englisch:</p><p><a href="https://www.businessinsider.com/social-media-dead-instagram-tiktok-bereal-replaced-group-chats-messaging-2023-8" rel="nofollow noopener noreferrer" target="_blank"><span class="invisible">https://www.</span><span class="ellipsis">businessinsider.com/social-med</span><span class="invisible">ia-dead-instagram-tiktok-bereal-replaced-group-chats-messaging-2023-8</span></a> </p><p>-</p><p><a href="https://norden.social/tags/SocialMedia" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>SocialMedia</span></a> <a href="https://norden.social/tags/SozialeMedien" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>SozialeMedien</span></a> <a href="https://norden.social/tags/TikTok" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>TikTok</span></a> <a href="https://norden.social/tags/influencerMarketing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>influencerMarketing</span></a> <a href="https://norden.social/tags/Messaging" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Messaging</span></a> <a href="https://norden.social/tags/Groups" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Groups</span></a></p>
Poetry News<p>Amazon's strategy was quite clever<br>A Prime Day promotion endeavor<br>To get influencers to shill<br>And channels to fill<br>With sales spurring on forever</p><p><a href="https://mastodon.cloud/tags/primeday" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>primeday</span></a> <a href="https://mastodon.cloud/tags/amazon" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>amazon</span></a> <a href="https://mastodon.cloud/tags/influencermarketing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>influencermarketing</span></a> <a href="https://mastodon.cloud/tags/poetry" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>poetry</span></a></p><p><a href="http://www.businessinsider.com/inside-amazons-strategy-of-leveraging-influencers-for-prime-day-2023-7" rel="nofollow noopener noreferrer" target="_blank"><span class="invisible">http://www.</span><span class="ellipsis">businessinsider.com/inside-ama</span><span class="invisible">zons-strategy-of-leveraging-influencers-for-prime-day-2023-7</span></a></p>
Alex Jimenez<p>Why Ogilvy is leading a crackdown on <a href="https://mas.to/tags/AI" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>AI</span></a>-generated influencer ads </p><p><a href="https://mas.to/tags/InfluencerMarketing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>InfluencerMarketing</span></a> works today because there’s authenticity and trust. If we lose that trust and authenticity the whole channel becomes questionable</p><p><a href="https://mas.to/tags/DigitalMarketing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>DigitalMarketing</span></a> </p><p><a href="https://www.thedrum.com/news/2023/06/16/why-ogilvy-leading-crackdown-ai-generated-influencer-ads" rel="nofollow noopener noreferrer" target="_blank"><span class="invisible">https://www.</span><span class="ellipsis">thedrum.com/news/2023/06/16/wh</span><span class="invisible">y-ogilvy-leading-crackdown-ai-generated-influencer-ads</span></a></p>
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