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#promise

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"The Sweetest Taboo" is a song by English band #Sade from their second studio album, #Promise (1985). It was released in October 1985 as the album's lead single. While the song peaked at number 31 on the #UKSinglesChart, it fared considerably better in the United States, where it reached number five on the #Billboard Hot 100 in March 1986, remaining in the top 40 for 13 weeks.
youtube.com/watch?v=z3Lbdo014qQ

#promise : to engage to do, give, make, or to refrain from doing, giving, or making, or the like

- French: promesse

- German: die Versprechung

- Italian: promessa

- Portuguese: promessa

- Spanish: promesa

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"It's easy to overpromise, but even easier to underdeliver" - Futurist Jim Carroll

Nothing great is ever achieved when the gap between expectations and reality is never closed!

Leaders can become trapped by their rhetoric - the more ambitious their promises, the more pressure they face to maintain the illusion of progress, often leading to cover-ups, denial, or doubling down on failed approaches rather than acknowledging reality. The lesson isn't to avoid ambitious goals, but rather to maintain a clear-eyed view of actual capabilities and progress, and to prioritize honest communication over maintaining appearances.

Yet too many leaders do that.

The situation becomes worse when the gap between promise and delivery is vast simply because of fraud, dishonesty, or plain incompetence. The fact is, leadership failures that are based on this of overpromised under-delivery aren't just setbacks - they can be extinction-level events for organizations. Just ask Elisabeth Holmes of Theranos or Adam Neumann of WeWork.

In the next few years, we are likely to see some pretty significant expectation mismatches. It's easy to make a promise - it's tough to deliver on it. Particularly so when people have high expectations that will be almost impossible to deliver!

Why does this come about? In some cases, it can be due to what I call the "velocity gap" - leaders make vast promises but underdeliver because they can't align the organization to the speed of change. In other cases, it underestimates the effort to achieve the stated goals - call that the "delivery gap." Elsewhere, it's an innovation mismatch - and the lack of a "perpetual innovation engine," such that the organization is not rethinking fast enough.

Remember, in 2025 and beyond, the gap between promise and delivery isn't just a credibility issue - it's a survival metric in the age of exponential expectations!

**#Promise** **#Delivery** **#Leadership** **#Expectations** **#Reality** **#Trust** **#Success** **#Performance** **#Accountability** **#Results**

Original post: jimcarroll.com/2025/01/daily-i

"Hey! Here's a gift."

"Wow! What is it?"

"Oh, it is a promise that if you twice more that thing you did, then I'm going to give you a *real* gift."

"Ah."

"Oh, also this promise expires in 120 days."

"What if I don't do that thing within the time you allocated?"

"Well, then you're shit out of luck."

The astute among you will have recognized that this is how "reward" programs work. You get points. You can use those points towards a gift, but those points expire.