@tewha I know that from a technical perspective, this stuff is amazing.
But, really, from a marketing perspective, they didn't have much to say other than "We have faster bigger versions of the same stuff we've been selling for the last few years." A ten-minute video would have been enough to cover the new features.
Nobody outside of Apple cares about how many transistors or cores or neural engines the A12 Bionic has. Leave that sort of thing to the spec sheets and tech websites.