Via Warren Ellis' newsletter, re the new Avengers movie (no spoilers):
> It is not a movie. It is a brand manifestation that wants to have prolonged, eager and reasonably skilled cultural sex with you. It wants your experience with its content™ to be satisfying and it hopes you are pleased enough to return for further interaction with the Brand. This is a very 21C thing.
> In terms of cultural power plays, this one is the pinnacle