It's kinda weird to think about a social network where businesses own their own presences, rather than relying on a capricious third party service like Twitter or Facebook. Imagine NBC or The Verge running a Mastodon instance for their reporters to toot from, or Bethesda operating an instance for PR and customer support. No more lost business when Facebook changes their algorithms again because they need more money from boosted posts.

Weird, right?


@alahmnat Where things could get difficult (or fun!) is when individual platforms/instances want more tracking, more A/B testing, more capabilities to fuel their business model in some way. Or when enough large content providers start driving development in general in that direction. Super curious to see how that ends up looking.

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