Here's a thing that makes Mastodon instances work less well than they could...
when you visit an instance, all the front pages look the same.
"About this instance" is a TINY little link under the sign-up form. This is crazy.
Instances should LEAD with a community description, not bury it.
That's like a newsgroup leading with the OS it used to run the newsgroup rather than saying: "This is a Kenny G community"

@BradyDale The only customised front page I've seen so far was, naturally, the memetastic.space . It did a fantastic job of convincing me that was not where I wanted to make an account, but only because it was accurate. Naturally the memesters would be most on top of branding

That's definitely what everybody should be doing though, putting it right out there